|
The Nike Air Yeezy is an official sneaker collaboration project between Nike and Kanye West. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014). ==The Design Process== The Nike Air Yeezy, named for Kanye West’s "Yeezy" nickname, was developed from 2007 to 2009 by rapper Kanye West and Nike Creative Director Mark Smith. Despite later qualms with Nike, Kanye has spoken very highly of Smith as both a collaborator and designer, and Smith has said the same of Kanye, stating that he is "a truly creative talent" and a "natural designer."〔"Nike Air Yeezy – Sneakers by Kanye West." Sneaker News. 18 Apr 2008: n. page. Web. 5 Mar. 2014. The design process for the Nike Air Yeezy was long and features dozens of sample colorways and silhouettes. The early prototype of the Air Yeezy had many features that greatly differ from the release version of the shoe. For instance, the midsole and outsole featured what the shoe’s creators referred to as "Death Star" tooling, named for the large spherical shape on the back half of the midsole. The outsole also featured the "Y-print" that was used on the toebox of the three release versions. Also, on the very early prototypes, the shoe used LED lights implanted in the outsole, but after issues with low battery life and cost evaluation, production staff at Nike came to the conclusion that phosphorescent rubber would be used in place of the LED lights.〔Hundiak, Ian. "Every Unreleased Yeezy and the True Stories Behind Them." Sneaker News. 6 Mar 2014: n. page. Web. 6 Mar. 2014. While several color and wear test samples of the Nike Air Yeezy were made, some are more widely known and discussed than others. West wore an all black suede pair during his 2008 Grammy Awards performance of "Stronger" and "Hey Mama." At the time, the public was completely unaware that a collaboration between Nike and Kanye West was in the works, and in fact, it wasn’t until several hours after the performance that news media even knew that Kanye had a hand in designing the model he was wearing . This sample was later sold via an online charity auction to benefit the patients of the Doernbecher children’s hospital alongside a never before seen prototype of the Nike Air Yeezy featuring the tooling used on the popular Air Jordan VI.〔Hundiak, Ian. "Every Unreleased Yeezy and the True Stories Behind Them." Sneaker News. 6 Mar 2014: n. page. Web. 6 Mar. 2014. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Nike Air Yeezy」の詳細全文を読む スポンサード リンク
|